Framing Class

Though it is true that commercials can be very influential on people in a subliminal manner, I don’t think that the commercials themselves should be blamed. Kendall says that the media depicts certain classes in certain ways and that this then influences our perception of them. Though it is true that this can happen, and that people can begin to believe certain stereotypes such as the lower class tending to be dirtier and less hygienic, I think many of these stereotypes have already been put in place in our minds before the media even got a chance to do it. The media also uses this to push products, by stressing that proper households or proper people should have this product, or else your life will somehow be lacking. Though this kind of advertising can be influential upon people to buy products so they are part of this “middle class,” the media should not be punished or even scolded for this. They are merely doing what they are designed to do and what everyone wants to do: make money and advance themselves in the world. For just acting upon instincts they should not get in trouble, rather, it is the job of the viewer to realize that and spend their money wisely. If they so choose to go out and spend all their money on something they don’t need and don’t afford that is there fault and they should be held responsible for it. No company is holding a gun to a persons head and saying “buy this or else.” For this reason, people need to learn to be more responsible with their money and not blame the commercials and advertising for drawing them in.